The Sunday Telegraph claims that UK beer sales have dropped below the five-billion-litre mark for the first time since 1975, according to figures provided by the British Beer and Pub Association.
Times they are a changing for sure. When I first started in this industry it was all about beer, even lager was supposed to be served in half pint glasses and drunk by ladies.
The sales mix has changed beyond recognition, and as the drinks industry has become better at responding to (or driving, depending on your point of view) customer demand, so drinkers have become more sophisticated and demanding in their wants.
Twenty years ago, a bloke who asked for anything other than a pint of bitter was either on a special diet or about to have his sexuality questioned. Bitter tasted pretty nasty, but getting used to the taste was a rite of passage that we all had to navigate.
I’m not surprised that beer volumes are dropping, tastes are more sophisticated and much of the market that used to drink in the pub is sat at home; a place where he can smoke tabs and drink cans of lager at 60p a pop.
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on Monday, June 23rd, 2008 at 8:13 pm and is filed under General, News & Comment.
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Beer We Go!
The Sunday Telegraph claims that UK beer sales have dropped below the five-billion-litre mark for the first time since 1975, according to figures provided by the British Beer and Pub Association.
Times they are a changing for sure. When I first started in this industry it was all about beer, even lager was supposed to be served in half pint glasses and drunk by ladies.
The sales mix has changed beyond recognition, and as the drinks industry has become better at responding to (or driving, depending on your point of view) customer demand, so drinkers have become more sophisticated and demanding in their wants.
Twenty years ago, a bloke who asked for anything other than a pint of bitter was either on a special diet or about to have his sexuality questioned. Bitter tasted pretty nasty, but getting used to the taste was a rite of passage that we all had to navigate.
I’m not surprised that beer volumes are dropping, tastes are more sophisticated and much of the market that used to drink in the pub is sat at home; a place where he can smoke tabs and drink cans of lager at 60p a pop.
This entry was posted on Monday, June 23rd, 2008 at 8:13 pm and is filed under General, News & Comment. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.